2022厦门国际眼镜业展览会(以下简称“厦门眼镜展”)持续发挥品牌展会优势,深度整合眼镜行业资源,将于2022年11月24-26日在厦门国际会展中心举办。本届展会展览面积达60000㎡,预计集结800个国内外知名眼镜品牌,届时将秉持着“打响中国眼镜品牌,搭建眼镜零售商服务平台”的宗旨,多维度诠释眼镜业发展新态势。

展览日期:2022年11月24-26日

展览地点:厦门国际会展中心

指导单位:厦门市工业和信息化局、厦门市会议展览局

主办单位:厦门市眼镜协会、厦门会展集团股份有限公司

承办单位:厦门会展金泓信展览有限公司

官方网址:www.xmiof.cn

展出面积:60000平米

布展时间:2022年11月22-23日

撤展时间:2022年11月26日 15:00

回顾2020

2020厦门眼镜展于2020年12月3-5日在厦门国际会展中心举办,展览面积达25000㎡,设置1200个国际标准展位,展馆划分为品牌展区和零售商服务展区,展品类别涵盖成镜、镜片、眼镜架、仪器设备、配件、设计与美陈、零售店加盟等。展后数据统计,上届展会共吸引逾15000名专业客商到会观展洽谈,现场客流量超过30000人次。

【参展评价】

“一直到闭馆时间,我们都还在接待客户。总体来说,本次参展的效果挺好的,满意!”

韩国大精光学株式会社 虞军

“虽然本次参展我们的展位位置不够理想,但没想到前来咨询、洽谈的客户依然很多,很出乎意料。同时,主办方的服务工作非常到位,包括入场的快捷程度,观众入场后的引导;展馆内的休闲区和用餐区等,既舒适又贴心。”

广州威视力医疗科技有限公司负责人 吕新

“受新冠肺炎疫情的影响,今年与客户面对面交流的机会很少,我们参加展会的主要目的不是卖货,而是通过展会,增进与客户的交流。”

浙江亚妮眼镜有限公司总经理 王亚妮

“在新冠肺炎疫情的背景下,本次展会的举办显得十分可贵,同时客流量也超出了我的预期,现场有不少客户前来体验和咨询。”

深圳市新镜介网络有限公司CEO 林朝曦

“在厦门眼镜展,看到了中国眼镜品牌走向世界的无限可能!”

温州市镜享科技有限公司总经理 刘红臻

升级2021

展览面积进一步扩大,达60000㎡

品牌展区,拓展品牌发展通路

零售商服务展区,联通行业上下游

精准邀约逾5000家零售商,汇聚全球商机

开展多元配套活动,打造发声窗口

权威媒体深度合作,聚焦行业目光

荟萃国际品牌,构建全球商贸朋友圈

厦门眼镜展作为挖掘中国市场的重要渠道,已获得众多国际企业的青睐。2022年,组委会将以更加国际化的视角,集结知名国际品牌,为海外企业寻找优质合作伙伴、推广产品提供更多选择;为中国企业布局全球市场、优化产业链提供更便捷的渠道。厦门眼镜展全力打造眼镜行业全球商贸关系网络,构建国际国内深度参与的双向平台。

中国品牌扩增,助力业态迭代升级

中国眼镜业在全球眼镜产业链中的地位日益重要,本届展会将群集中国眼镜领军企业和设计师品牌,打造行业年度盛会,营造开放、包容、共赢的商贸新生态,推动中国眼镜产业走向更高质量和更优效益发展的新模式。

精准供需匹配,集中释放商贸机遇

组委会将积极联动各地协会、品牌商,深度整合行业资源,多渠道触达专业买家,汇聚优质采购需求。本届展会将倾力邀约逾5000家零售商、代理商,搭建展商与客商的供需桥梁,为展商提供精准、丰富的商贸对接契机,最大程度延伸参展价值。

多元配套活动,洞悉行业风向

厦门眼镜展将聚焦行业领域,以流行趋势发布、行业高峰论坛、设计师大赛、年度新品发布会等多元配套活动贯穿展会期间,全力打造眼镜行业发声窗口和赋能型价值创新平台,助力行业剖析发展趋势、交流商贸经验、探索合作机会、共谋发展突破。

全媒体宣传,吸引行业目光

组委会将加强宣传力度,开展多形态营销模式,涵盖线上、线下等多种宣传渠道,提升展会曝光度。

1、实地开拓专业买家:深入全国同类展会、产业基地和眼镜市场进行实地宣传;

2、线下广告投放:眼镜行业专业刊物、杂志、户外灯箱/LED广告等;

3、新媒体实时更新:微信、官网、互联网媒体、眼镜行业自媒体,实时动态发布;

4、点对点客商宣传:以电子邮件、平邮等方式直达专业客商,传递最新资讯。

China Xiamen International Optics Fair

——November 24-26, 2022——

XIAMEN, CHINA

Combining some of the most advanced organizations and technology, the 2022 Xiamen International Optics Fair will be held during November 25th through 27th, 2022 at the China Xiamen International Exhibition and Conference Center. The Xiamen International Optics Fair (abbreviated as XMIOF) is 60000 ㎡ jam-packed with the 800 brands, aiming to present the success of Chinese Brands and establish optical retailer's service platform, and showcase the multi-dimensional advancements in the Optical Industry.

Time: Nov 24-26, 2022

Add:Xiamen International Conference & Exhibition Center,China

Organizer: Xiamen Optometric & Optical Association, Xiamen Conference & Exhibition Group Inc.

(Holding Company of Xiamen C&D Corporation Limited)

Exhibition Area: 50,000㎡ 

Booth Decoration: Nov 22-23, 2022

Booth Dismantling: 4:00pm Nov 26, 2022

Highlights of Xiamen Optics Fair 2020

The 2020 XMIOF was held through December 3rd – 5th at the International Exhibition and Conference Center. It covered a total of 25000 m2, 1200 Booths, including Brand Exhibits and Retail Service Exhibits. Participating categories include: Spectacles, Lenses, Spectacle Frames, Equipment and Machinery, Accessories, Design and Display, Retailing Franchise, etc. There were over 15,000 merchants and 30,000 total attendees.

Participants' feedback:

“Crowds never stopped until the show closed for the day. In general, it's been a great experience! We are very happy with the outcome. “

——Anonymous

“Even though we didn't get the booth that I wanted, we still got lots and lots of visitors, to our surprise. The Committee had offered great service for every step of the way and made us feel at home.”

——Lv Xin, Guangzhou Visionix Medical Technology Ltd.

“Due to COVID, many people didn't get to talk to their clients face to face. That's exactly why we chose to participate – not to sell our products but to talk face to face with our clients.”

——Yani Wang, Zhejiang Yani Eyewear Co., Ltd.

“It is truly a rare opportunity to have the chance to participate in an Expo while there is a global pandemic. The amount of visitors had greatly exceeded my expectation. Lots of people stopped by our booth to experience our products, and even more brought useful questions and discussions.”

——Chaoxi Lin, Nuvision Technology Co. Limited

“At the Xiamen International Optics fair, we saw the unlimited potential for Chinese brands becoming global!”

——Anonymous

A New and Better 2022

☆ Bigger scope ever, over 50,000㎡

☆ Brand-focused Exhibition Area

☆ Retailer Exhibition Area provides a one-stop shop for merchants and customers alike

☆ Over 5000 Retailers from all over the world

☆ Multi-dimensional activities, make your trip worth while

☆ Great press exposure

Global Brand Varieties

As an important supporter of the Chinese market, the XMIOF has gained trust from various enterprises all over the world. In 2022, our committee will try our best to widen the scope of the fair and recruit even more international brands and partners, to provide an even better experience for every participant. XMIOF aims to create a strong and reliable global network that increase cooperation between China and the rest of the world.

Increasing Power of Chinese supply chains

The growing of Chinese Optics industry has made a huge impact on the global market. The XMIOF will showcase leading Chinese brands and trendy designer brands, making it an inclusive, supportive and beneficial opportunity for Chinese and foreign participants alike.

More participants, even more opportunities

Our committee are working with local associations, brand owners, suppliers, manufacturers and clients alike, to satisfy your every need. The XMIOF has invited 5,000 retailers for all kinds of demands, bringing you the maximum benefits imaginable.

Don't follow trends – set the trends.

The XMIOF will adopt the approach where exciting events (such as New Trends Briefing, Summit Forum, Designer Competition, Product Launch, etc.) take place along the main expo, offering participants a variety of options for a fulfilling experience.

Need free press? We have it!

Our committee has tailored press releases to a wide range of platforms for maximum exposure.

1.We are working with Optometric and Optical Association, offering the most up-to-date research and professional opinions, while publicizing the fair, making it even more accessible.

2.Physical advertisements such as: Professional Optical magazines, scientific journals, Bus stops ads, Billboards, LED ads, etc.

3.Up to date new media contents: Wechat, Official Site, Social Media, etc.

4.Newsletter subscription: email and mail newsletters, reaching every crowd.

联系我们
  • 厦门市思明区会展路198号
  • 361008
  • 0592-5959580
  • 0592-5959689
  • info@xmiof.cn
  • www.xmiof.cn

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