抢占新局，拓界融创，打造亚洲眼镜品牌盛会！

60000㎡展览面积    800+参展品牌

6000家+精准客商   35000名+专业客商

厦门国际眼镜业展览会（以下简称“厦门眼镜展”）于每年11月底在厦门国际会展中心举办，已逐渐成长为业界认可的先锋品牌推广与新品发布的眼镜盛会。 2023依旧是品牌塑造与竞争之年，各项重磅利好政策相继落地推动着各行各业的全面复苏，新的商机正在涌动。在新形势下，2023厦门眼镜展将于11月23-25日隆重举办，再度携手眼镜企业，聚焦亚洲市场，从“品牌打造”、“国际接轨”与“拓界融创”三大视角，整合时尚潮流、视光学术、科技智能等跨界元素，摆脱定义，抢占新局，为眼镜人构筑起“多元、时尚、国际、专业”的一体化平台，焕发眼镜行业在新时代的生命力。

探索未知，镜无止境

2022厦门眼镜展在社会各界的支持下成功举办，800+参展品牌“镜”艳亮相。展会不仅汇聚暴龙、海伦凯勒、JEEP、派丽蒙、高特、极适、魅影、玉山等国内品牌，更将国际展区扩至万平，云集Luxottica、Safilo、De Rigo、Marchon、Marcolin等国际领军企业。现场荟萃ic! berlin、MYKITA、Markus T、万年龟等知名眼镜设计品牌，同时，依视路、万新、格林视通、全真、来奇、澳捷、艾普、虹泰等国内外镜片企业悉数登场，爱博诺德、拓普康、尼德克、佳能、鹰瞳等知名视光品牌纷纷亮相，有力地向行业展示了各大品类的最新风貌。

展会同期举办流行趋势发布、中国眼镜业鹭岛高峰论坛、新镜势力秀、年度新品发布会等配套活动，紧扣眼镜产业发展脉络与趋势，有效促进行业的交流与发展！

关键词一：品牌

厦门眼镜展自创立便以“发掘中国智造新势力”为初心，关注眼镜品牌的崛起之路，致力于为行业打造一个推广品牌、塑造形象、提升口碑的权威平台。展会将在往届基础上进一步丰富品牌数量与品类，全面充实展馆，展示行业设计新概念与创意新产品，推动品牌升级，重掀眼镜品牌共振热潮。

关键词二：国际

随着开放新常态的到来，国际商贸形势向好，厦门眼镜展将发挥毗邻港澳台与东南亚的地缘优势，聚焦亚太多国的巨大消费市场空间，组织境外买家团组前来商洽，加速中国品牌布局亚洲乃至全球市场；同时，集结更多海外品牌，全面激活展会的国际化属性，为境外企业推广品牌、寻找合作伙伴提供高效便捷的一站式合作平台。

关键词三：拓界

诞生于时尚与品牌企业聚集地的厦门眼镜展，对行业发展未来拥有敏锐嗅觉，本届展会不仅是品牌大展，更是跨界交流的综合平台。未来零售终端可呈现的模式，我们都将纳入考量，高效整合时尚潮流、视光学术、科技智能等多方优质资源，打破眼镜圈子的发展天花板，让眼镜业不再局限于眼镜本身，摆脱定义，融创共赢。

关键词四：分享

为强化展会商贸撮合效果，本届展会将加大线上线下的宣传投入，不断优化买家结构，以眼镜零售商、代理商、经销商、设计生产商、品牌商为主要采购群体，更邀约眼科视光行业、直播平台、跨境电商平台、时尚商超买手店等跨界买家，融合多方力量，实现更多商业匹配。

关键词五：商机

为强化展会商贸撮合效果，本届展会将加大线上线下的宣传投入，不断优化买家结构，以眼镜零售商、代理商、经销商、设计生产商、品牌商为主要采购群体，更邀约眼科视光行业、直播平台、跨境电商平台、时尚商超买手店等跨界买家，融合多方力量，实现更多商业匹配。

Combining some of the most advanced organizations and technology, the 2023 Xiamen International Optics Fair will be held during November 23th through 25th, 2023 at the China Xiamen International Exhibition and Conference Center. The Xiamen International Optics Fair (abbreviated as XMIOF) is 60000 ㎡ jam-packed with the 800 brands, aiming to present the success of Chinese Brands and establish optical retailer's service platform, and showcase the multi-dimensional advancements in the Optical Industry.

Highlights of Xiamen Optics Fair 2020

The XMIOF was held through December 3rd　–　5th at the International Exhibition and Conference Center. It covered a total of 25000㎡, 1200 Booths, including Brand Exhibits and Retail Service Exhibits. Participating categories include: Spectacles, Lenses, Spectacle Frames, Equipment and Machinery, Accessories, Design and Display, Retailing Franchise, etc. There were over 15,000 merchants and 30,000 total attendees.

Participants' feedback:

“Crowds never stopped until the show closed for the day. In general, it's been a great experience! We are very happy with the outcome. “

——Anonymous

“Even though we didn't get the booth that I wanted, we still got lots and lots of visitors, to our surprise. The Committee had offered great service for every step of the way and made us feel at home.”

——Lv Xin, Guangzhou Visionix Medical Technology Ltd.

“Due to COVID, many people didn't get to talk to their clients face to face. That's exactly why we chose to participate – not to sell our products but to talk face to face with our clients.”

——Yani Wang, Zhejiang Yani Eyewear Co., Ltd.

“It is truly a rare opportunity to have the chance to participate in an Expo while there is a global pandemic. The amount of visitors had greatly exceeded my expectation. Lots of people stopped by our booth to experience our products, and even more brought useful questions and discussions.”

——Chaoxi Lin, Nuvision Technology Co. Limited

“At the Xiamen International Optics fair, we saw the unlimited potential for Chinese brands becoming global!”

——Anonymous

A New and Better 2022

☆ Bigger scope ever, over 50,000㎡

☆ Brand-focused Exhibition Area

☆ Retailer Exhibition Area provides a one-stop shop for merchants and customers alike

☆ Over 5000 Retailers from all over the world

☆ Multi-dimensional activities, make your trip worth while

☆ Great press exposure

Global Brand Varieties

As an important supporter of the Chinese market, the XMIOF has gained trust from various enterprises all over the world. In 2022, our committee will try our best to widen the scope of the fair and recruit even more international brands and partners, to provide an even better experience for every participant. XMIOF aims to create a strong and reliable global network that increase cooperation between China and the rest of the world.

Increasing Power of Chinese supply chains

The growing of Chinese Optics industry has made a huge impact on the global market. The XMIOF will showcase leading Chinese brands and trendy designer brands, making it an inclusive, supportive and beneficial opportunity for Chinese and foreign participants alike.

More participants, even more opportunities

Our committee are working with local associations, brand owners, suppliers, manufacturers and clients alike, to satisfy your every need. The XMIOF has invited 5,000 retailers for all kinds of demands, bringing you the maximum benefits imaginable.

Don't follow trends – set the trends.

The XMIOF will adopt the approach where exciting events (such as New Trends Briefing, Summit Forum, Designer Competition, Product Launch, etc.) take place along the main expo, offering participants a variety of options for a fulfilling experience.

Need free press? We have it!

Our committee has tailored press releases to a wide range of platforms for maximum exposure.

1.We are working with Optometric and Optical Association, offering the most up-to-date research and professional opinions, while publicizing the fair, making it even more accessible.

2.Physical advertisements such as: Professional Optical magazines, scientific journals, Bus stops ads, Billboards, LED ads, etc.

3.Up to date new media contents: Wechat, Official Site, Social Media, etc.

4.Newsletter subscription: email and mail newsletters, reaching every crowd.